Six mana for a 6/6 with vigilance already closes games in a format where common creatures top out at 2/3 and 3/2, and TMT is squarely a midrange goodstuff environment: medium speed, medium removal, no aggressive bottom-end forcing it faster. The body overruns the format's combat math on its own. That alone makes it a P1P1 in any deck willing to base blue, and a first pick out of pack two once committed.
The swap is upside layered on top, not the reason to take it. The trigger fires on entry and again whenever it connects, and it needs two creatures controlled by different players. In 1v1 that means brokering a trade across the only two boards available: you give your opponent one of your creatures and take one of theirs. So it costs you a body each time, which is fine when you have a token or a depleted attacker to hand over for their best threat, and a trap when your only spare creature is one you wanted to keep. Point it at a lopsided exchange or let it sit as a 6/6.
UR Sneak wants it most, and not for the swap. That deck fields evasive bodies that chip but rarely finish, and Kitsune is the haymaker those triggers were building toward. GU Alliance reads it differently: those boards go wide, so the entry trigger almost always has a junk creature ready to feed into the trade, turning the swap into a near-free upgrade.
Stomped by the Foot and Dimensional Exile answer it, both at sorcery speed, so resolving it into open mana is real pressure rather than a coin flip.

