Hobgoblin Bandit Lord

The activated ability is where this lord diverges from the standard tribal anthem, because it converts a board-state into direct damage that scales with the width of the turn, not the depth of the board. Most Goblin lords reward you for having creatures already in play; this one counts how many Goblins entered under your control this turn upon resolution, so a chain of one-drops and token-makers pushes the number higher the busier the turn gets. That makes it a payoff for the go-wide half of the Goblin plan rather than the go-tall half: the +1/+1 buff is the passive floor, and the activated ability is the reason to keep the creatures arriving in bunches. The two halves pull against each other on the clock. The burn wants that board assembled in a single turn, since only Goblins that entered this turn count; the anthem is happy to accumulate over several. A 2/3 body at this cost is deliberately unglamorous; the card is not trying to be the beater, it is trying to be the finisher a stalled Goblin board suddenly points somewhere lethal. It supplies the reach that aggressive red tribal usually lacks: a way to close from an empty combat step by tapping down and firing whatever entered that turn at a planeswalker, a blocker, or an opponent's face.