The activation is the card, not a bolt-on to the lord text. Five mana to copy an artifact, hasted and sacrificed at the next end step, reads expensive in a medium-speed format, but the targets are not creature-only: copy Mechanized Ninja Cavalry for a turn of pressure, copy an ETB engine for a second trigger, copy a body the anthem is already pumping. That ceiling is exactly what makes this a build-around rather than a generic two-drop lord, and the deck that turns it on is UR Artifacts. There the +1/+0 compounds across a real density of artifact bodies, and the 1/3 holds the ground on turn two against the 2/2s the format leans on, so the early deploy is never a dead turn while the activation comes online.
In that shell it is a P1P4 to P1P6 pick, and it climbs through the draft as you commit harder to artifacts and the lord text covers more bodies. The honest version of the priority shift: it is a speculative early grab that hardens into a maindeck staple once the deck is real, and it stays in the pack if the artifact count never materializes.
Outside that lane it does almost nothing. A BG or WB deck splashing two or three incidental artifacts gets a 1/3 with no offense and an activation with no copy worth five mana. The equipment subtheme is no rescue: copying Bespoke Bō or Novel Nunchaku duplicates the Equipment for a turn, not the creature carrying it, so you pay five to net a hasted gear token that re-equips and vanishes. A card with zero floor in non-artifact decks does not ride the sideboard; it just stays out of the forty.

