Splendor Mare
Discard a creature and its lifelink usually goes with it. This design refuses that trade. Cycle the 3/3 body for a card, and the keyword it was carrying doesn't die with the discard; it migrates as a lifelink counter onto a creature already on the board. That relocation is the whole idea, and it's a quiet one: the keyword becomes a resource you can move rather than a stat welded to a body you're throwing back. Every draw step poses the same clean question, keep the beater or trade it for a card that permanently upgrades whatever is already attacking, and the cycling cost is cheap enough that neither answer feels like a concession. The counter is what makes the upgrade durable: unlike the temporary lifelink of an aura or an anthem, it survives the source leaving the battlefield, and unlike a granted keyword, it stays put once placed. Redundant lifelink does nothing (a creature with two instances gains no more life than one), so the payoff isn't stacking the keyword but distributing it, spreading incidental lifegain across a board that didn't have any before. That turns a throwaway ability into an incremental line of value, the kind of small compounding edge white go-wide builds live on. It is more decision density than a lifelink common usually carries, and all of it comes from a single counter that outlives the creature that brought it.

