Hawkeye, Bowslinger

The trigger reads like a targeted-spells build-around, but look at what actually feeds it: any spell you cast that targets a creature, whether it's your creature or an opponent's. A removal spell aimed at their blocker counts. A combat trick on your own attacker counts. A protection aura, a pump spell, a buff aimed at a body: all of it feeds the counter. The one thing that doesn't is a counterspell pointed at a creature spell on the stack, because that spell isn't a creature yet; it's a creature spell, and the ability cares about targeting the permanent, not the cast. That distinction aside, the design reframes the card from a build-around into a passive incentive that rewards the kind of interactive, spell-dense white deck already casting these things anyway. The counter accrues off gameplay you were doing regardless, and the scry threaded onto each trigger smooths draws while it does so, turning a pile of one-off interaction into a slow card-quality engine attached to a growing body.

Reach and vigilance are doing subtler work than the counters suggest. Vigilance means the body holds the ground it takes on offense; reach means the same growing threat that pressures the opponent also polices the skies, so one creature covers both axes without a second card. White's targeted spells have historically been transactional: one card, one effect, spent and gone. Attaching a permanent, cumulative reward to each cast quietly changes the math on running twelve or fifteen of them, because every point of removal or protection now also builds a threat and refines what you draw next.